The Athlete's Foot

logo design

The Athlete's Foot wanted "cool" custom apparel for their employees to replace their current uniform program. We examined their brand history and determined many key factors. The most important being that their branding was anything but "cool". According to their CEO, their "Fit Print" system sets them apart from their competition – so we extended their branding around this system, creating a more hip and cool identity that paralleled the early '70s – the era when their company was formed. Work performed for Stars Design Group.